The #1 Biggest
Mistake That People Make With Adsense
By Joel Comm
It's very easy to make a lot
of money with AdSense. I know it's easy because
in a short space of time, I've managed to turn
the sort of AdSense revenues that wouldn't keep
me in candy into the kind of income that pays
the mortgage on a large suburban house, makes
the payments on a family car and does a whole
lot more besides.
But that doesn't mean there
aren't any number of mistakes that you can make
when trying to increase your AdSense income -
and any one of those mistakes can keep you
earning candy money instead of earning the sort
of cash that can pay for your home.
There is one mistake though
that will totally destroy your chances of
earning a decent AdSense income before you've
even started.
That mistake is making your ad
look like an ad.
No one wants to click on an
ad. Your users don't come to your site looking
for advertisements. They come looking for
content and their first instinct is to ignore
everything else. And they've grown better and
better at doing just that. Today's Internet
users know exactly what a banner ad looks like.
They know what it means, where to expect it -
and they know exactly how to ignore it. In fact
most Internet users don't even see the banners
at the top of the Web pages they're reading or
the skyscrapers running up the side.
But when you first open an
AdSense account, the format and layout of the
ads you receive will have been designed to look
just like ads. That's the default setting for
AdSense - and that's the setting that you have
to work hard to change.
That's where AdSense gets
interesting. There are dozens of different
strategies that smart AdSense account holders
can use to stop their ads looking like ads - and
make them look attractive to users. They include
choosing the right formats for your ad, placing
them in the most effective spots on the page,
putting together the best combination of ad
units, enhancing your site with the best
keywords, selecting the most ideal colors for
the font and the background, and a whole lot
more besides.
The biggest AdSense mistake
you can make is leaving your AdSense units
looking like ads.
The second biggest mistake you
can make is to not know the best strategies to
change them.
For more Google AdSense tips,
visit http://www.adsense-secrets.com
Copyright © 2005 Joel Comm.
All rights reserved
Joel Comm is Dr. AdSense, an
Internet entrepreneur who has been online for
more than 20 years. Joel is co-creator of
ClassicGames.com, now known as Yahoo! Games and
is the author of the web's best-selling AdSense
ebook, "Google AdSense Secrets (Or What
Google Never Told You About Making Money With
Adsense)".
.
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